I have just watched the clip and noted it was dated 29th May 2008.
On the very same day I started a thread called SketchUp nameset workability in Google Sketchup Help, part of which went:
"I am trying to find out whether sketchUp and ruby programming could be workable as a nameset device, and would be most grateful for your help... would it be possible ... to generate a sketchUp model from an array of names?"
Scott actually answered my question simultaneously! But seriously I am begining to think Sketchup/Ruby API business could well be more significant than the birth of DOS was in its day.
Chris