kmead said
@unknownuser said:
The thing is its not what I am interested in doing. I hire people to create renderings... Day to day we just don't do them... don't have the time, money or real need for that level... I don't really care to. I am a designer... SU is a good tool to design with and although I may send models to be rendered ...its not going to be me doing it.
This was always my attitude, until quite recently. Now I'm trying to learn to render as soon as possible. Now I'm a freelancer, it certainly helps to have that skill. But mainly because it really seems that the general public, business people and even planning committees see everything through CGI tinted glasses. Regardless of how good the design is, it's the better renders that win jobs. Recently I've seen several, what I regarded, as innovative designs by up and coming architects consigned to the scrap heap, while some really ugly buildings by mega-corp developers have been heralded as "pioneering architecture" on the strength of the render. As I'm employed solely as a modeller a lot of the time, the only way I can compete is to recommend outsourcing the render to a Chinese render farm that I've made some contacts with (getting renders done in the UK is too expensive). This still comes at a cost but the quality of the rendering and the speed of the turnaround might be something that I could never achieve. However most of my clients are really small firms, so even a service like this is too expensive for them. Only option, do it myself.
