I don't know if the film itself was anything special. Everybody knows that nice things can be achieved with software if you have the hardware to do it. Still-look at the slow regeneration when the "realism" is turned on at the near-end of the film. The thing is clearly pre-texturing the environment, just like a video game. The same might happen if the new renderer for SU, developed by someone, or something similar, ever gets done. And it was essentially a rendering app, not a modeller. Someone had still to have modelled all that in Revit. And the commercial product will cost something that only film studios and the like can afford.
I have no problem of using Autodesk software - I do it daily - if I don't have to pay for it myself. I still think i know AutoCad better than SU. But the established user base and their bias toward corporate clients makes it difficult for Autodesk to do anything radical and new, let alone free.
This is what makes me afraid for SU too. Remember the whining with the changes in v.6? So anything new Google brings to SU will also raise a storm of protest: Raise the minimum specs? Double the price?
I always seem to find myself an apologist for Google, but I still have not seen another software suited for designing my humble 3D architectural objects with a better interface. Blob architecture is no longer ร la mode, and my clients wouldn't care for it anyway (not that it is easy to make in any of the BIM packages either).
Professional renderers might see this differently, but I understand that the use of SU among them for modelling (for projects without a BIM model supplied bu the client) is still rather in the increase than declining-even among users of behemoths like Maya or Max
Sorry about my incoherent ramblings
Anssi