When I read and analyze what dpaul said I get something completely different.
David actually was commenting on your pricing program and making a comparison to other pricing programs such as Sketchup, Archicad and Vectorworks.
He stated that at the end of the year he still owns, Sketchup, Archicad and Vectorworks but PlusSpec seises to work - so he has nothing.
David has been working with Sketchup for a number of years and currently uses an assortment of plugins. He also loves how he can manipulate terrain with Sketchup. But for now he does not use Sketchup for the majority of his Architectural needs.
Having said all that - you opened saying that dpaul is wrong or maybe you didn't explain yourself.
dpaul is not wrong - he is the customer. You on the other hand did not even try to answer his one question. That question being why are you so bent and determined to push down everyone's throat this notion of full price subscriptions.
Earlier you said you have 10 employees. Now, if they are full time (which I highly doubt) and if you pay them even a low wage such as 30$ per hr - as an employer you would have additional costs to handle everything from pensions to holiday pay etc. so lets go 20% costs above and beyond.
So for you to break even you would have to have 792 yearly subscriptions at 1000$ per. And then of course you are advertising 20% off for Sketchucation premium members.
My assumption is that you may have up to 10 associates that provide expertise in various areas - but at this juncture I would be highly doubtful that they are full time employees.
Personally, I find it insulting when someone avoids the direct question and then makes a statement that WE are wrong !!!!