pretty new to these forums, but have been using sketchup pretty regularly for the last few years. I am in the videogame/film/tv industry and have found sketchup to be heavily used in the design process. It's a similar industry to architecture, considering the needs for conceptual, photoreal designs. I have been waiting for sketchup to take the next step in terms of modelling and am hopeful that 7 will address some of the issues. I hope Google understands the widespread use of Sketchup in diverse industries. If in the next update there is little to address the need for better modelling, and maybe even more extensive lighting options (like the light up plugin) i think i'll have to bite the bullet and learn modo...ouch. I hope not because i love sketchup and am heavily invested in it. just my two cents.
i love this board by the way, have learned an amazing amount and am constantly inpressed with the quality of the work displayed!