@medeek said:
However, the reality is that I need to somehow make enough to survive and hence the necessary "evil" of having to charge, what I consider, high prices for these plugins.
It's always a challenge to build a passion into a self-sustaining business, and not to let short-term need short-circuit longer-term thinking.
You've created a lot of value with these plugins and you shouldn't feel the least bit guilty about charging an appropriate price for them. Those that use SU Pro as a/the primary tool for their business will have no problem investing in plugins that increase SU's capability and/or efficiency and should be your primary target market β for both pricing strategy and requirements capture. Any additional revenue that you pick up from the hobby market would simply be the icing on the cake, but you shouldn't let addressing that market derail your overall focus.
Accordingly, I think that (eventually) having two versions β Hobby/Pro β could help with the challenge of expanding the user base while still generating sufficient funds to sustain the effort. (All the development effort goes to Pro with Hobby as just a feature-limited version of same).
The only caveat would be that the larger your user base, the greater the demand for user support. When you consider the truism that the customers who spend the least/know the least also tend to demand the most, you'd have to consider carefully whether directly addressing the Hobby market would be worth the potential loss of time/focus. (at this point in time)
I also like the idea of doing a time-limited promotion (to generate some needed near-term funds) much better than setting the long-term price too low, and then being stuck with it.
