I try and have tried most of the rendering engines compatible with Sketchup out there and I permanently look for new ways that could improve the architectural/interior design visualization workflow.
For several years Vray has been the best (for its great image quality) but, the latest version of Light up is turning out to be a more convenient and a more powerful tool in my opinion.
The capacity to fly a rendered model (using the GPU unit) right from inside the Sketchup window is changing the design workflow in a very very positive way.
And just like Sketchup is, Lighup is really easy to use.
You won't get all the subtleties that Vray has (too complicated anyway I think) but the ease of use and the real-time / in viewport “Tour tool” capacity is absolutely the way to go: I find myself producing now much more finished videos, stills and flythrough than I ever did with my 1000$ Vray license…
You should give it a try! For less than 200 $US, you will see that Lightup is an essential and revolutionary extension to Skecthup.