To jump into this conversation with Solo & Earthmover, I also have similar problems with my clients. I have tried to pad my fee enough to include 3D renderings to present to the client and offer it as a "mandatory" service or a "surprise". When I do this they are more excited about there project, usually less changes (since they know what they are getting), and they have a good feeling about the progress we are making. Although there are only certain jobs I can do that with (the ones I have a higher profit margin on).
It never fails if I put "Architectural Renderings" in the contract as an extra fee it always gets removed, no one sees the necessity and benefits of having a rendering of the final project, no matter how many sample renderings from previous clients I can show them, they all think they can visualize it. I have had zero out of hundreds of clients who actually had the vision and can see it in there minds, no matter if I give them the AutoCAD plans and finishes / sample board, which I do every time along with a 3D rendering.
So my question is there any way to better include this service in my contract to not scare the homeowner away? My commercial clients usually always request renderings, but my residential clients, low or high end never do and are almost scared of it, even if I throw it in for free. It is a service that isn’t cheap and adds time to the project but is well worth it in the end. Could I just contract you Solo to do the renderings?