Switch off color-by-layer.
Switch on View > Texture mode
Imported objects should now look OK.
Obviously everything else will look pants!
You need to then apply colors/materials to the 'home-made' parts.
All 'raw' geometry [faces] take an applied material.
Groups and component-instances will take a material if faces are in the 'default'.
You can edit a group/component to apply materials to parts inside it, any left uncolored will take each instance's material - e.g. car with black-tires, glass-windows, red tail-lights etc can have default-shell and there have different colors for the main areas...
IMPORTANT: faces have a front and a back. You should always model so the front of the face is 'out' - i.e. where it's normally seen. If it looks like the default-back material [usually 'bluish' as opposed to a 'whitish' front - depends on your 'Style'] when seen in View > Monochrome mode, then you need to select it and right-click context menu 'Reverse' to flip it over...