If this has the capability to read and translate files already, it would be really cool if it were a standalone program as well.
If this is the case then I'm hoping the 3DS Max interoperability happens, as well as SketchUp and that they consider adding Revit and ArchiCAD to the list. This could then solve the problem I often come across of not getting certain industry models available in SKP format that are available in Revit and ArchiCAD formats.
I have not found a file converter for 3DS Max / Revit / ArchiCAD to SketchUp (or something that it reads) yet, that is without actually having access to those programs (or have them installed) to export as a certain file type (which isn't possible in my case).