@unknownuser said:
Wow, does this mean that there is a degree of Sketchupness to this software?
Easy to use, intuitive? etc....
If you don't like ArchiCAD you won't like it. Have a look at Synchro - it's affordable and supports sketchup.
Mark Sawyer's expertise lies in pumping up market share of a design a software company in order to sell it at an appointed time to one of the big guns (as was the case with @last). Watch this space.
I believe 4D may be what will drive BIM on the long run. As construction companies start to use 3D as part of their project management workflow the demand for BIM models will balloon. There is a significant opportunity here for architects to reclaim some of the ground lost to project managers over the last two decades by virtue of the fact that we (will) generate and control the models used for construction simulation.