Mike, you respond as someone familiar.
Sadly, since the group consisted of friends of the original author, despite sharing the same confrontation with mortality, once she died, members have become so shy, it has no activity. Those who were willing to "almost" share in the group before, don't feel the presence of their lost friend. No logo change can make that difference, it's such a personal battle... even if it's loved ones fighting.
Thanks for the input. Much appreciated.