I think it has something to do if the texture is rotated or mirrored in the progress of texturing.
I have used such a way for texturing my model, because I want only one texture image, which is easy to change. Otherwise you have to change multiple images. If you have a complex model this becomes worse ...
Is there a way possible to reimport the kmz export in an other programm to create a single uv-texture from all these seperated ones ?