....some further thoughts on the new SketchUp Logo!
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I agree that the new logo illustrates something that can be achieved by the push / pull but its only folks that are familiar with SU that realise this. It doesn't give the first-time viewer any clues whereas the old logo did give clues to what SU was / does.
To me, looking at the new logo with the fresh eyes of a newcomer, I would be thinking '3 steps', not the movement of the PP tool.
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Hi,
one could perhaps imagine a simplified symbolic building.
Charly
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Mike, Logos are really about brand awareness rather than specific product recognition.
A Logo needs to be distinctive and instantly recognisable, but it doesn't have to tell you what the product it is linked to does.
Most logos are descriptive of their "product" but that is mostly because the people who design them are using the product as a starting place. It's almost an inside joke, you usual need to know the product fairly well before you fully appreciate the nuances of the logo's design.A Logo is an eye catcher that instantly strikes a cord in the viewers mind, that is more emotional than it is rational.
A good logo is one that jumps out and hits you over the head and drags you back to it's cave when it is mixed in amongst a screen full of icons. It isn't there to educate you, it just needs to grab you. -
I think they're the worst looking icons i have and the most used
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can't you all see it's just the 'Superman' logo disguised ?
Total rip off of "Up, up & Away", 'the best' etc. Why do you think they chose red. Notice how in the article on the SketchUp site, where they explain the logo, they 'carefully' introduce it to you in 'black' first to distract you ... and then show you the superman red version. Why was it necessary at all to show it in black first? Companies just change their logo but Google SketchUp is going out to their way to explain their thinking process for arriving at this design - who cares?! Methinks they doth protest too much.
They had to dump the old logo because of the connotations to housing foreclosures (little house) and the red pencil suggesting being in the red accounting wise.
You pay big bucks for these corporate mind-ph** logos and their subliminal messages. Google continues to take whatever it wants - even your gullibility for granted.
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Interesting that you would appear to have joined the site just to make some rambling rant.
Might help if you actually realised that Sketchup is no-longer part of google!
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I've grown to like it. And if they hold true to their word and invest time and energy in upgrading and improving SketchUp then I will probably, over time, come to associate the logo with this new period of innovation. Fingers crossed.
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You know... it is really growing on me... after seeing the full size, glowing model... I think I like it!
Also... I think that we SHOULD have a "Beating a Dead Horse" emoticon.
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"Also... I think that we SHOULD have a "Beating a Dead Horse" emoticon".
I think a vomiting toad would be sufficient actually.
It hardly matters what the logo is, the program itself is far more important.
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Great, thanks mate.
- close?
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