can't you all see it's just the 'Superman' logo disguised ?

Total rip off of "Up, up & Away", 'the best' etc. Why do you think they chose red. Notice how in the article on the SketchUp site, where they explain the logo, they 'carefully' introduce it to you in 'black' first to distract you ... and then show you the superman red version. Why was it necessary at all to show it in black first? Companies just change their logo but Google SketchUp is going out to their way to explain their thinking process for arriving at this design - who cares?! Methinks they doth protest too much.

They had to dump the old logo because of the connotations to housing foreclosures (little house) and the red pencil suggesting being in the red accounting wise.

You pay big bucks for these corporate mind-ph** logos and their subliminal messages. Google continues to take whatever it wants - even your gullibility for granted.