Hi,
Why Sketchup. Because SketchUp is very easy to learn. If one has understood the use of standard tools there are very quick steps to the first success. I had found six years ago a video tutorial which consisted of twelve lessons. In these lessons, the use of standard tools were shown. I tried all the techniques shown in parallel with "Sketchup". Within four weeks I was able to take the first small projects undertaken. Of course, I've made many ​​mistakes. Then I Found the SketchUcation forum, and learned much among others the various plugins to know. The rest was practice and practice again and again.
And that's what makes Sketchup. You can learn the use of the standard tools very quickly and you can have great success with. The whole construction techniques are easier to accomplish in Sketchup, as this is the case in many other programs.
Other 3D programs also have their place, because Sketchup is not the "non plus ultra" in the 3D programs. Sketchup has its limitations e.g. in the design of organic shapes. Before a decision is always the question, for what purpose I want to use a special 3D program.
Charly