Thanks for the inputs. Yes, I use Google Earth and checked out 3D Warehouse. In fact I asked him specifically about that and his comment was, "Oh it goes way deeper than that". It was at that point that I was beginning to think that the only thing deep was the line of BS I am being fed.
To its credit, 3D Warehouse is pretty cool. Did a few buildings myself somewhere in the wilds of Japan. I went through the entire tutorial on Lynda.com by George Mastri on SketchUp. I did a photo input of my own house and that worked ok, for Google Earth. When I tried to use that particular object for creating a real 3D model of my house, it's inaccuracies come to roost. It's not made for that and I understand. There is no free lunch, you have to do the work, get the dimensions right or nothing lines up. I'm not making construction drawings but they still need to be reasonably accurate. At that point I started in earnest in making a model of my house just to see whats the effort involved. It's not impossible nor is it trivial. There is a lot of fine work that I've already seen in gallery photos of things people have done. That kind of work is not just "knocked off in a weekend". Which in the end gets to my point. I would not mind learning SketchUp, at my own pace and on my own projects. To dive in headlong as a 4th leg of my business work with the pressure of becoming expert on another CAD program with deadlines, commitments, etc. and a very, very sketchy business plan. I don't think so.
From what I can gather, I'm guessing there is a lot of SketchUp work being done for architecture. I can see that. Much like the way Max is being used I suspect. That market has the budget to pay properly for the work. Someone comes to you with the promise of lots of business, especially in this crap economy, it does make you want to take a second look before you dismiss something right off.
Me thinks I'll make a polite retreat but keep looking at sketchup on the side at my own pace.
I'll peruse this board some more and look for some answers to some other questions I have and keep SketchUp in my dock.
Thanks for the help.