This actually solves the problem! Thanks!
@mvollrath said:
I realize this is an old post but I figured out a work around to this issue and wanted to share if people are still encountering this problem.
In Max select all the objects you want to export, go to Utilities > Reset Xform > Reset Transform > Reset Selected
Then Export Selected and when you import your .3ds file into SketchUp everything should now be in the right place.
I hope this helps! Cheers!