This actually solves the problem! Thanks!

@mvollrath said:

I realize this is an old post but I figured out a work around to this issue and wanted to share if people are still encountering this problem.

In Max select all the objects you want to export, go to Utilities > Reset Xform > Reset Transform > Reset Selected

Then Export Selected and when you import your .3ds file into SketchUp everything should now be in the right place.

I hope this helps! Cheers!