This is certainly more disappointing then i could have imagined.
Having waded through the sales patter on the page:
@unknownuser said:
Best of all: we’re using this opportunity to challenge ourselves to earn your business every single day by constantly improving the tools you need and love throughout each year.
@unknownuser said:
This shift in our business will keep us accountable to retain your business, by releasing new features as often as possible. We are proud to take on this challenge and move our process from an annual update cycle
These statements personally offend me.
Surely a subscription license, where you are unable to continue using the software if you don't renew every year, is the exact opposite of keeping them accountable to retain our business?