@unknownuser said:
... to me, apple is basically a marketing firm.. except they have enough money to just buy the inventions/products/technology then claim them as their own...
There is a lot more to it than that. Apple is among the very few major corporations willing to take big financial risks on innovative new products with no proven track record of success. They don't just buy new technology, they also invest heavily in developing it, both in house & through collaborations with other companies.
In one of the earliest (& often forgotten!) examples, almost nobody saw the potential of GUI interfaces until Apple developed PARC's crude implementation by adding key usability features like drop-down menus & overlapping windows β¦ & even after they did, it took many lean years for that investment to pay off. Apple is among the very few computer manufacturing companies to ever have taken an active role in the design & development of CPU architectures optimized for a specific OS, first with the ill-fated (for Apple) AIM Alliance & currently in partnerships with Intel & Samsung.
We even have Apple to thank for Gorilla Glass. Only after Steve Jobs went to Corning in 2006 looking for a rugged, scratch resistant glass for the iPhone project did Corning commit a factory to manufacturing it in large quantities, initially just for the iPhone & now for around two hundred products from many different companies.
I think Apple is without peer in this respect. Its track record is far from perfect but it does seem to have an uncanny ability to make the right bets far more often than anybody else. That's a powerful inducement for other companies to follow suit.