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    When someone destroys your stuff! GRRR!

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    • Bob JamesB Offline
      Bob James
      last edited by

      Richard your original is Great! Did you make composite color/grey in PhotoShop?

      i7-4930K 3.4Ghz, 2x GTX780 6GB, 32GB DDR3-1600 ECC, OCZ Vertex 4 500GB, WD Black 3TB, 32TB NAS, 4x 27" Monitors, SpaceMouse Pro, X-keys XK-60

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      • PixeroP Offline
        Pixero
        last edited by

        Your original render is much better. πŸ‘
        I can imagine that they thought the trees didn't match the surroundings where the house were to be built, but WHY did they change the foreground? 😲

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        • HieruH Offline
          Hieru
          last edited by

          Changing the background was bad enough, but why remove the hard landscaping as well? Now there's nothing to place the building in its environment!

          www.davidhier.co.uk

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          • JQLJ Offline
            JQL
            last edited by

            LOL Richard, I understand why they did that and I can totally relate to your feeling! People are basically scared of ideas and deep emotions. Been there too and hate it.

            www.casca.pt
            Visit us on facebook!

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            • D Offline
              DOD3R
              last edited by

              Hi Richard,
              I find myself in situations like this too.
              Marketing managers are usually numbers people. They will have some website heat map study or something like that, and will know that colourful ( more saturated, and with higher contrast) images will get more attention and presumably sell better.
              I hate it and I cant do nothing about it. I view it as an architect as a problem, that needs solving. And communicate to the marketing people, that I need my work to by represented well. I cant risk my client to connect me with bad marketing or my project selling poorly, because its shown in a bad way.
              For me the best argument how to get out of this situation is to prove that your solution is better than competition.

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              • JQLJ Offline
                JQL
                last edited by

                The fact is that marketing solutions aim at markets and architectural solutions aim at people.

                Architecture tries creating uniqueness, marketing is about massification.

                You're on opposite sides!

                www.casca.pt
                Visit us on facebook!

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                • pbacotP Offline
                  pbacot
                  last edited by

                  Such a poor PS job too. Even I could've done that.

                  MacOSX MojaveSketchUp Pro v19 Twilight v2 Thea v3 PowerCADD

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                  • JQLJ Offline
                    JQL
                    last edited by

                    @pbacot said:

                    Such a poor PS job too. Even I could've done that.

                    LOL!

                    www.casca.pt
                    Visit us on facebook!

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                    • StinkieS Offline
                      Stinkie
                      last edited by

                      πŸ˜†

                      I feel for you, Richard.

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                      • cottyC Offline
                        cotty
                        last edited by

                        Oh yes...

                        my SketchUp gallery

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                        • DanielD Offline
                          Daniel
                          last edited by

                          Are those marketing "gurus" college freshman? Their so-called improved rendering makes it appear lifeless. I'm surprised they didn't contact you and ask if you have a color version of your rendering.

                          There is one consolation: at least they only changed the setting, and not the design of the building.

                          My avatar is an anachronism.

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                          • bazB Offline
                            baz
                            last edited by

                            Depressing Richard, happens to me a bit too. Just had a website destroyed by the company's accountant!

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                            • RichardR Offline
                              Richard
                              last edited by

                              @bob james said:

                              Richard your original is Great! Did you make composite color/grey in PhotoShop?

                              Yes mate! The background was added as BW, all the foreground elements were masked and desaturated.

                              [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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                              • RichardR Offline
                                Richard
                                last edited by

                                @pixero said:

                                Your original render is much better. πŸ‘
                                I can imagine that they thought the trees didn't match the surroundings where the house were to be built, but WHY did they change the foreground? 😲

                                Mate the background was selected to maintain a theme of non urban environments. Yeah why they dropped out the foreground of driveways and bedding I truly don't understand.

                                [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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                                • RichardR Offline
                                  Richard
                                  last edited by

                                  @hieru said:

                                  Changing the background was bad enough, but why remove the hard landscaping as well? Now there's nothing to place the building in its environment!

                                  I agree mate, it has lost EVERYTHING!

                                  [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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                                  • RichardR Offline
                                    Richard
                                    last edited by

                                    @jql said:

                                    LOL Richard, I understand why they did that and I can totally relate to your feeling! People are basically scared of ideas and deep emotions. Been there too and hate it.

                                    Thanks mate, want to join me and cry in the corner?

                                    [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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                                    • ntxdaveN Offline
                                      ntxdave
                                      last edited by

                                      While in general, your model looks far superior, I think what they were doing from a marketing viewpoint was adding the color. Having worked with some home builders in the past, they like the color. Especially if they are posting pictures in their sales office or marketing materials.

                                      Even given that, why the heck the removed some of your landscaping details is beyond my understanding. I can certainly understand your dismay.

                                      As for your work - WELL DONE.........

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                                      • RichardR Offline
                                        Richard
                                        last edited by

                                        @jql said:

                                        The fact is that marketing solutions aim at markets and architectural solutions aim at people.

                                        Architecture tries creating uniqueness, marketing is about massification.

                                        You're on opposite sides!

                                        Weird though that then you get the other clients! I put this render done to support a planning application on the front page of a brochure and website. Told the client and marketing guys that as soon as I could I'd flip it out with a full colour version. And they wanted this one to stay!

                                        They felt it was EDGY!

                                        vertical.jpg

                                        [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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                                        • RichardR Offline
                                          Richard
                                          last edited by

                                          @dod3r said:

                                          Hi Richard,
                                          I find myself in situations like this too.
                                          Marketing managers are usually numbers people. They will have some website heat map study or something like that, and will know that colourful ( more saturated, and with higher contrast) images will get more attention and presumably sell better.
                                          I hate it and I cant do nothing about it. I view it as an architect as a problem, that needs solving. And communicate to the marketing people, that I need my work to by represented well. I cant risk my client to connect me with bad marketing or my project selling poorly, because its shown in a bad way.
                                          For me the best argument how to get out of this situation is to prove that your solution is better than competition.

                                          This is exactly what is driving me crazy in this situation (actually pissing me off)! I did the design and render at a VERY low licensing fee with a royalty agreement on every one sold. Now I seriously don't see them selling any!

                                          I guess we learn from our mistakes, I should have put a lot more conditions upon the agreement.

                                          [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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                                          • RichardR Offline
                                            Richard
                                            last edited by

                                            @daniel said:

                                            Are those marketing "gurus" college freshman? Their so-called improved rendering makes it appear lifeless. I'm surprised they didn't contact you and ask if you have a color version of your rendering.

                                            There is one consolation: at least they only changed the setting, and not the design of the building.

                                            We had a bit of a falling out when I told them the preliminary stuff the marketing guys were producing (not the renders at that stage) was SHIT!

                                            [BUILTBRAND.COM.AU](http://builtbrand.com.au/)

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