Briefly

Rich O Brien

Every project starts with a brief.

But very few projects end up with exceptional results. Why?

As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.

http://vimeo.com/107567840

cotty

Seems to be worthwhile to look at it.
http://sketchucation.com/forums/viewtopic.php?f=179%26amp;t=59266

Rich O Brien

So good you can watch it twice!

mitcorb

Rich:
Thanks for providing this. I will be watching it again. And suggesting it to others.
Tim

JQL

Thanks Rich generosity also comes twice...