Briefly
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@unknownuser said:
Every project starts with a brief.
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.
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Seems to be worthwhile to look at it.
http://sketchucation.com/forums/viewtopic.php?f=179%26amp;t=59266 -
So good you can watch it twice!
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Rich:
Thanks for providing this. I will be watching it again. And suggesting it to others.
Tim -
Thanks Rich generosity also comes twice...
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