You won't believe it.. but it is true :)
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this came up last year :
http://www.sketchucation.com/forums/scf/viewtopic.php?f=179&t=5866complete with a poll and all sorts of methods for switching the rotation

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Well I see both directions

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Jeff, thanks for the link.
The original direction stored in GIF is left (counterclockwise).
In order to achieve right direction a brain has to be creative.I don't think the shadow is a key to switching directions... at least it doesn't work for me.
Neither tricks with a mouse.
The figure is asymmetrical..
A brain has to play the frames in opposite direction...? then... if should always start first spin in a stored - left direction.. but it doesn't!
Is it just a trick of a mind? I haven't found an explanation on the company website... -
Only Right

Edit : Left now
I use the mousewheel updown quickly then release!
Terrific effect!
If it's not a fake, our brain is a true liar 
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You're experiencing how our brain "works" ( As far as It's a part of ourself!) New cognition science branch:
how to explore conscience and explain magical illusions....
MALAISE
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Funny, first look do gives me clock wise rotation, but just a brief concentration to the image turns rotation to counter clock wise and the if I turn my concentration to the text the animation starts running with clock wise rotation again. This is a keeper, thanks.
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What lady? I only see a Rorschach-butterfly

Really like this one and the same for me, the direction of spinning changes when I am looking at the lady or when I am reading the text below her.
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Hi Tomasz,
Really cool post very interesting and addictive.
At first i saw it anti clockwise, i looked away then all i see is her going clockwise and its been like that since arghhhhh

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I can see it either way if I want to. I even tried to see if I could get it to do half turns and reverse, So it looks like it's facing away, then does a half turn and faces you, then another half turn the other direction, and faces you again, as if it had never changed. and it worked. Creepy...

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This demonstrates our utter failure to see it as a 2D shape. I got this illusion even in the real world when I sat waiting for a plane. On the opposite side of the runway a radar antenna was spinning, silhouetted against the sky. It was quite easy to make it "shift direction".
Anssi
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This is wild. I can actually take note of the second she changes direction. There is hiccup. A suspended moment when she seems to pause and then she changes direction.
When I first looked at her, she was consistently going counter clockwise. After a while she suddenly changed direction and I couldn't force the counter clockwise again. Until I started reading the text and then she reversed. It seems that when I first looked at her, I was 'analyzing' the situation. Then when I understood the situation, I automatically switched to right brain mode. Once I read, I was back into left brain. If I looked up at her again, she would switch and go clockwise. Wow. -
It's not a default of the "Windows viewer" or a default of the "Navigator viewer"?

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her posture is for a clockwise direction. Is that part of the visual cues your left brain is using? Dancers commonly lead with their head and outstretched hand.
So far I can see the other direction with it upside down but it goes back to clockwise when I turn it at all back towards right side up.
EDIT: I had it all wrong. When you see her go either way it looks like the same posture. Once I saw her going counterclockwise, I couldn't go back it seems.
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She is not rotating at all. Just wobling from one side to other. It's hard to see but so it is.
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Another method

Blink your eyes and turn your head in the wishing turn wanted
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I just caught a glimpse, just before she was sliding down the pole.
(I gotta get that checked out soon!) -
okay, I checked this out and it is totally debunked here: http://scienceline.org/2007/10/29/ask-hsu-spinning-girl-right-left-brain-hemispheres/
It really has nothing at all to do with left brain/right brain perceptions at all.
Anssi was completely right. It is about forcing a 3D understanding onto something that is 2D.
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@sorgesu said:
okay, I checked this out and it is totally debunked here
They are writing that associating left or right hemisphere of a brain with a certain activities is just a theory, which is not really true, but the fact that some people cannot see it spinning clockwise proves that it has to do something with imagination... just see the image I have prepared for you:

I think that image can help those with 'one direction only' find a way to switch. Why? Take a closer look at each individual frame. I can easily see all those intermediate frames between those when the position of the lady IS certain, as a lady facing me or showing her back
!Our imagination decides if we see the front or the back because the silhouette doesn't define it exactly.
Tomasz
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so maybe you intended to mirror one of the pictures? They appear the same to me.
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@sorgesu said:
so maybe you intended to mirror one of the pictures? They appear the same to me.
me?
they're fully different .. i edited that post to put a big space in between the two gifs so you can look at them one at a time
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