Render | Brochure Style Test
-
Dealing mainly with new building companies at start-up means most often they are low on cash. Most of those I deal with from start with branding, brochures and website have no current home designs or renders and cant really afford to have them done!
So I've been playing with render styles that would provide a fast and visually effective solution. One which I can provide on a royalty only basis. Thus the solution has to be time effective for me.
Here is one VERY VERY DRAFT pitch prepared to demonstrate how one such solution might look on brochure. The funky thing that came out of playing with this draft > the note paper overlay with hand written notes works out sweet! It's allowing for languaging that normally couldn't be accommodated in a more formalised point form.
It allows for switching between UPPER and lower case text for highlights, use of wording like Huge, Awesome, Love it!, and then even strike through corrections to really highlight items.
As far as the render solution goes it's fast: Super low on modeling (though needs more detail than this draft eg, entry apron, gutters and roofing. This is just a rough design test model I've dragged in), no lights, no interior, no entourage, and maybe only 10 minutes in image post processing.
Looking forward to some thoughts and feedbacks!
-
I like it very much! Quite crisp. Like with the earlier images, I wonder a little about the gray background. If you want a monochromatic look, maybe there could be very low green in the tree leaves and a suggestion of blue wash in the sky.
-
I really like the style of your presentaion
-
Its beautiful, love your presentation styles techniques
-
Another great example of the Richard style
-
Looks good, very clear. Like the use of a simple color palette. I would suggest some minor adjustments:
-
The houses walls are slanted because of the perspective, would try to make these truly vertical. Especially because you have angular roof lines and the rotated note. To many non-perpendicular lines can become distracting.
-
Might be good if there is more space between the top of the note and the bottom of the house. This graphical tangent, where the note is almost at the same angle as the bottom of the house, causes the eye to focus on the interaction of these two graphics and not on the content.
-
If you are showing most flattering face of the house, I think rotating the view to show the front door might be good to explore. You could even show some people walking up or through an open door, so the eye is invited in.
Hope these are helpful.
-
-
@pbacot said:
I like it very much! Quite crisp. Like with the earlier images, I wonder a little about the gray background. If you want a monochromatic look, maybe there could be very low green in the tree leaves and a suggestion of blue wash in the sky.
As always mate, thank you for feedback!! The main reason for the monotone is so that I can get away with almost any image in the background, I will trial that though and see what it comes out like.
-
@jo-ke said:
I really like the style of your presentaion
@imabzeous said:
Its beautiful, love your presentation styles techniques
@cotty said:
Another great example of the Richard style
Thanks guys, thankfully the client really digs the style. Works out well given the arrangement as I do really want to keep the workflow to a minimum in the case that he doesn't sell any homes due to his pricing. This has unfortunately happened to me before, working just on royalty for every home built only to realise in the end the builder cant sell any homes as they are wanting way over the market normal. Duh!
-
@mpardek said:
Looks good, very clear. Like the use of a simple color palette. I would suggest some minor adjustments:
-
The houses walls are slanted because of the perspective, would try to make these truly vertical. Especially because you have angular roof lines and the rotated note. To many non-perpendicular lines can become distracting.
-
Might be good if there is more space between the top of the note and the bottom of the house. This graphical tangent, where the note is almost at the same angle as the bottom of the house, causes the eye to focus on the interaction of these two graphics and not on the content.
-
If you are showing most flattering face of the house, I think rotating the view to show the front door might be good to explore. You could even show some people walking up or through an open door, so the eye is invited in.
Hope these are helpful.
Big thanks for those great observations mate!!!!!!!
As mentioned in the original post, this image was just one dragged for facade testing and shot in as a place holder so not truly representative of any final.
I'm certainly one to observe the standard of maintaining verticals. Similarly with ensuring the entry door is shown, even on tests such as this one I'd observe that but at this stage of testing I haven't even got a front door, front step or even door head in as it wasn't yet going to any client. It was just a personal test on a design I was working up.
I've been playing the the page layout to add other content that will be needed, so how much of the note may nee to lap the image, if any, is unknown. I do want to be careful not to have to lift the home too much, as it testing the layout it suddenly looked weird if too high.
Hey and thanks again for great feedback mate!
-
-
Looks great as always.
Advertisement