Improve Workflow with Material Styles
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Material Styles makes it easy to explore design options and present alternatives to clients. The method is easy to learn and implement in any project workflow and for any project.
The image below illustrates 3 costume alternatives for Lisanne. These alternatives are created, stored, and recalled easily with Material Styles.

Architects, Interior Designers, and anyone who uses SketchUp as a design tool will appreciate the benefits of Material Styles to explore and present design options.
I've written a more detailed explanation/tutorial: Using Material Styles
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