A set of Plans (UPDATED)
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@utiler said:
Lookin good mate, you have a knack with being able to tell a story with images....
Thanks man, I've always been a believer that making a proposal easy to digest gives you maximum favor in assessment, not just for the proposal in hand, but each time there after that the same planner is on an application!
@utiler said:
Question though. 'Affordable Housing'? It is the buzz phase and has been for some time now. Pollies love it!
But it always prompts me to ask the question, 'what is an affordable range?'
Is this a strata project for public sale? If so where do they sit in the market?
In all honesty Andrew, it is NOT an application to be made under the NSW provisions for "affordable housing". More so, that the design solution is "affordable" in the sense of maximising density whilst ensuring good amenity at minimal cost of construction. Seriously Andrew, this is NAILED on construction costs. There isn't a brick cut! All standardised sizes and elimination of all excesses including lots of painting, yet still achieving what I'd think an acceptable aesthetic! Also, all planned around efficient furniture layout and minimum loss in circulation, the layout is tight!.
I trialed something new in LO for this design, detail planned at 1:10 with a funky pre-made string of LO objects for brick guides, it's a funky workflow I need to chat with A.Dwight about!
As having an intimate knowledge of the quality of the available stock and local design competition, these will pull the highest achieved in this precinct and even a few more upper levels. As this site is of dimensions that are most common in the area the option is there for duplication of the model.
From an outer Sydney view point these will still in fact be "very affordable".
For your own Aussie interest mate these are likely in the 550 range albeit that they are probably around 20 sq.m down on the average size.
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@dale said:
Hey Richard
This is a top end example of how to extract the most important details of a project and present them in a manner that can easily be reviewed by a projects clients, planners/ bureaucrats, investors, and potential buyers.
Clean, simple, exacting, and yet composed visually,in a way that makes the concepts simple to grasp.
Makes it easy to overlook the mastery it takes to accomplish what you have here.Great work.
Would love to see the final document with the "ipso facto" replaced, particularly to see the sheet discussing volumes, view corridors and prevailing winds.
I have learned a great deal from your work over the years Richard.
Thanks for sharing.Thank you Dale! Some nice observations and compliment there mate!
Here is the analysis page as updated, it's something we just have to do to demonstrate we have considered the site attributes.
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@stinkie said:
@hornoxx said:
@jo-ke said:
...I like your simple and clear style...
I like it as well - this style is exemplary
I agree.
I feel that the renders could do with a little more warmth, though.Thanks mate! These are a only for planning approval (demonstration of the concept and how it fits with controls) and of course finance.
The fluffy, pretty pics will come with the marketing.
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@richard said:
@stinkie said:
@hornoxx said:
@jo-ke said:
...I like your simple and clear style...
I like it as well - this style is exemplary
I agree.
I feel that the renders could do with a little more warmth, though.Thanks mate! These are a only for planning approval (demonstration of the concept and how it fits with controls) and of course finance.
The fluffy, pretty pics will come with the marketing.
Keeping the elevations light and understated with simplified, even washed-out colors works well for documents that are bound to become busy with all the informational overlay. These DO look like a foggy or cloudy day--so a little "blue". Sharper shadows?. Exemplary (in the true meaning of the word)!
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Updated with a few more plans and replacements.
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@pbacot said:
Keeping the elevations light and understated with simplified, even washed-out colors works well for documents that are bound to become busy with all the informational overlay. These DO look like a foggy or cloudy day--so a little "blue". Sharper shadows?. Exemplary (in the true meaning of the word)!
Thanks mate, I've actually rendered all just with sky dome so as to ensure any shadows don't omit any details needed to clearly demonstrate the design.
Certainly they could be "more alive", but I would find myself chasing consistency in material colours and hues if the time of day were to vary in full exposure of each elevation or view.
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Excellent work!
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Clear, concise and the same high quality as always. Nice One.
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You Da Man!
I love how you maximize and minimize your palette of tricks/things/procedures?, to present 'just' enough of the information. -
Your trademark clean and easily readable work Richard. Good job.
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These are superb Richard. Bravo.
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Top draw Richard
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Thanks guys for the positive comments!!
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Hey guys I've just launched the marketing site for this project, you might want to check it out!
It's been fun doing both the design and then following through with the full marketing package (and doubled the earn).
Funny to be so intimate with the design, and wanting to cover in the copy every detail to which one labored to get right, but to have to constrain one's self to market speak!
The site was built with Webflow, the render obviously SketchUp > Maxwell > Photoshop. The logo developed in Layout as a custom built font, and the floor plans through LayOut to PDF then into illustrator to export a SWF (vector) file, hence why the plans are so CLEAN on screen!
Interestingly I put the rough planning submission render in and suggested I'd replace it with a photoreal render in a few days but they want this one kept as they really like this style.
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