"Briefly" - a documentary
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@unknownuser said:
The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.
So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.
The video features interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny).
A good 26 minute watch!
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I think the reason most jobs are not exceptional, is the definition of "exceptional". Changing that might be simpler.
.....But I do intend to give this a look. Thanks for sharing!
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