Populating SketchUp with DCs using Ruby and Excel

[ShelfGenie]

I would like to know if it is possible to create a Ruby Script that could pull data from an Excel spreadsheet, like a bill of materials, to import Dynamic Components into other Dynamic Components. If at all possible, any information regarding first steps to take in creating this script would be much appreciated. What key functions to use, how to index the components so they can easily be called by the script, etc...