Subdivision Marketing Plan with LayOut
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@ntxdave said:
I agree with @pbabcot. I think a lot depends on the target audience. If it is a developer/home building organization, I think this documents would be sufficient. What they would want to know is how many lots, where are they located, and to some degree how much excavation will they have to perform to get the lots ready for market.
If the audience is home buyers, the document can be used to let them select a lot but in the end they would want more detail like where streets, alleys, and other such things are located before they select their lot.
Still think that overall, it is a very good document. As stated before, and agreed to by many, the logo is a little too big (distracts from the main topic of showing the parcels) but otherwise very nice and effective. I can just see it on the wall of a sales office.
Thanks for throwing in more feedback mate! The blocks are to be sold as each vacant to the home buyer. The contract documents will have full details on the subdivision. We tend not to give too much information in marketing docs, you want them to start talking with the sales people so they get excited. This plan is for the first round of enquiry.
Here is an updated version, still a few details to be corrected.
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@otb designworks said:
As far as giant PDF exports from Layout, this is what I have been doing to minimize file sizes while maintaining print quality.
I export from Layout with high resolution and no jpeg compression. This yields a huge file. I then re-save the PDF in Acrobat as a PDF Optimized. This often times will decrease the file size by a factor of 10 with no appreciable degradation. YMMV but works for me
Cheers mate! As the PDF out of Layout was vector only it is probably pretty light already!
In this version it is only about 300kb, one dragged into Indesign, shadows to the tree layers and logo added it only jumps to 1.3Mb. Interestingly I thought I'd try optimising this final file and it jumped to 10Mb and turned to crap. Flattening the transparency stuffed it!
However, if as I tried earlier to use these trees I'd created with Layout as just geometry and scatter a hundred or so around the file size as you'd imagine the size went skyward!
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love that presentation!
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Waou Richard. if i ever came to australia please have me as intern
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@rich o brien said:
love that presentation!
Thanks Rich, the client and agents are stoked! They are after top dollar in the area so they are pleased this represents the site quite well!!
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@imabzeous said:
Waou Richard. if i ever came to australia please have me as intern
Mate, I could teach you all I know over a beer. Meaning I don't know much OR we are talking a fair few beers!!!
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Beer is on me
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How did you make the variation of tree color? Did you color different trees in PS or something then import to LayOut and set them where they'd make sense for the depth of the gully.
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@pbacot said:
How did you make the variation of tree color? Did you color different trees in PS or something then import to LayOut and set them where they'd make sense for the depth of the gully.
Mate the trees are just layout geometry (default scrapbook tree plans) with different fill weights and spread over 6 different layers. Then in INDESIGN I've taken the PDF > managed its layer visibility and copied it over itself 6 more times IE: Base layer > tree 1 > tree 2....... Tree 6. Than added a drop shadow to each tree layer.
Pretty simple process, and the beauty again that I can push out a completely vector based PDF so it's always crisp!
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I'm in love with this plan, richard. This actually popped up in my tumblr or twitter feed yesterday or the day before and i thought it was really beautiful and saved it for future reference
had no idea it was yours! but i should have suspected. -
@marked001 said:
I'm in love with this plan, richard. This actually popped up in my tumblr or twitter feed yesterday or the day before and i thought it was really beautiful and saved it for future reference
had no idea it was yours! but i should have suspected.Hey Thanks man!!! Interesting that it got on to tumblr or twitter somehow!
I'm myself pretty chuffed with how it came out!
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